Health is integrated.
Healthcare is segregated.

Care is split across silos. Static PDFs, no visibility into what you actually do day to day, no measurable result. With nowhere to turn, people paste their results into a generic chatbot and ask what to do, not knowing how wrong, and how risky, the answer can be.

The problem is not the chatbot. Nothing was ever built to run your biology for you.

Founders who lived the problem.

Cancer in one family. Autoimmune in the other. We ran every test the GCC sells, on ourselves, and still had no plan to act on. So we built the operating system that turns biology into daily action.

Not a clinic. Not a meal-prep service.
A Performance System.

Three surfaces the client lives in daily: a daily NEO Score with one specialist-set action, a biological-age tracker tied to their DNA, and a doctor’s summary that turns three data layers into next steps.

Daily · Home

NEO Score + one cortisol/MTHFR action + Compliance 90 / 55 / 30

Identity · Blueprint

Biological Age 49.8, 6.9 years younger, plus Archetype

Cheat Day · Photo Log

Snap a photo → one-tap multi-item food log

→ Why Neotrium: built on three

Neo, new. Trium, three. The Roman idea that a triangle, three points, is the strongest, most stable shape. We read you on three layers: Static, your DNA, who you were born as. Dynamic, your blood, how your body responds now. Realtime, your wearables, what is happening today. One layer guesses. Three triangulate.

→ Specialist-Verified Protocols

Every plan reviewed by licensed nutrigenomic, fitness & therapy specialists before deployment. No AI decisions reach the client unapproved.

→ DNA-Matched Meals, Delivered Daily

No shopping. No cooking. We control the food, so we know what you ate. Cheat day? Snap a photo for a one-tap log.

→ Adapts in Real Time

HRV drops, glucose spikes, or sleep collapses, the next day’s plan changes automatically. The longer they stay, the smarter it gets.

Rawkure ships the meal. NEO-OS decides the tagging (verified by licensed specialists).

One company, two screens. The Meal Planner shown is the live Rawkure screen. NEO-OS decides the tagging, a licensed specialist verifies, and the meal ships from a low-cost partner kitchen. 461 Q1 orders, AED 150K Q1 revenue, ~AED 200K Jan–Apr 2026, AED 46K MRR, with zero paid marketing.

→ Since 2019 · 6 Years Operating

Recipes, tagging, brand and customers all owned IP. Shadow-kitchen is rented capacity. Asset-light moat takes competitors 12 to 18 months to replicate.

→ YTD 2026 · Combined Ops

~AED 200K Jan–Apr · AED 46K MRR · AED 150K Q1 · 461 meal-plan orders Q1 transactions · orders · 25 active recurring subs recurring subscribers · 6.5-mo avg tenure · DTC meal plan launched end of Jan 2026.

→ What the Seed Funds

The biology layer sits on top of a delivery layer that already ships meals. By end of Year 2, 545 direct clients in the model, plus signed partner channels, a 3 to 4 times scale-up of a live base, not a launch.

→ Same Product, Two Audiences

The meal-plan orders are the same product Neotrium concierge clients receive. Rawkure proves PMF on the food layer before we add the biology layer on top.

Two methods. One answer.

Top-down market filtering and bottom-up channel build converge on the same number. Same outcome, two independent paths.

The Blueprint sells. Clients keep reordering.

Every paying client gets one combined Blueprint covering DNA, blood, wearable, and gut data, replacing 5 PDFs from 5 specialists. Clients are subscribing to meal plans and commissioning Blueprint reports today, and they keep reordering.

Validated pre-app · DNA × Blood × Microbiome × Wearables · live specialist triangulation

→ Revenue today

AED 46K MRR · ~AED 200K Jan–Apr 2026 · 461 Q1 orders · zero paid acquisition.

→ Blueprint → Meal Plan

50% live conversion, Blueprint → Meal Plan. Real, not a projection.

→ Multi-month retention

47% reorder 2+ months. Multi-month stickiness, not a one-off.

→ Kitchen capacity · CAPEX-light

Partner kitchens, scalable through the same partners. No kitchen of our own. We rent capacity, not buildings.

The pipeline is already running. SaaS & GCC come next.

Phase I, signed partnerships, live referrals, and clinic-branded meals, is generating clients today. Phase II adds software licensing and GCC expansion on top of the same system.

Same OS. Local execution per market.

Geography is the execution plan. Figures are the growth scenario. Every bucket below is defined precisely — nothing is blended. Phase 2 and 3 ride the separate +$1.5M FY3 follow-on, never the $1.35M.

Two founders. One operating system. Clinical depth behind it.

Mustafa Maghraby

Co-Founder & Chief Systems Architect

Founder of DUBZ, a UAE-born technology & ops company acquired by Emirates Group. At Neotrium, leads the systems architecture behind NEO-OS: knowledge base, prioritisation logic, dashboards, and the operational infrastructure that translates biological inputs into executable protocols.

Mariam Hourani

Co-Founder & Precision Nutrition Architect

Founder of Rawkure, a UAE-born premium functional-nutrition brand. Stanford-certified in Nutrition Science. Leads Neotrium's nutrition intelligence: 8 biological nutrition protocols and the 40+ biological-parameter recipe-tagging system mapping food to inflammation, insulin, gut, hormones, recovery and performance.

Sumaia Alkhub

Functional & Regenerative Medicine

Zeina Maktabi · RD

Clinical Dietetics

Dr Tasnim El Gendy

Fertility & Women's Health

Joanne Ghanem

Nutrigenomics

Dr Milad Mansoori

Performance & Metabolic Health

Fund the acceleration. Not the survival.