Your Biological
Advantage.
Health is integrated.
Healthcare is segregated.
People who care about their health already pay for DNA, blood and wearable tests. What they get back is a pile of reports from different specialists, not a plan.
Five reports, no plan
DNA, blood, wearables, a nutritionist and a trainer. Each sends its own report. None of them tells you what to eat today.
Nobody joins it up
The specialists never see each other’s results, so the advice conflicts. The client is left to work it out alone.
So they ask a chatbot
It guesses with full confidence and never asks about your medications or conditions. For health that can be dangerous.
The data already exists. Nothing turns it into what you eat today.
Founders who lived the problem.
Cancer in one family. Autoimmune in the other. We ran every test the GCC sells, on ourselves, and still had no plan to act on. So we built the operating system that turns biology into daily action.
Not a clinic. Not a meal plan.
A
unified biological platform with an execution layer.
Our platform collects your DNA, blood and wearable data and builds a protocol unique to you: peak performance now, prevention for later. A client app and a specialist dashboard run it. Our own execution layer cooks and delivers it every day.
The Blueprint sells. Clients keep reordering.
One combined Blueprint covering DNA, blood and wearable data. It replaces five PDFs from five specialists. All on zero paid acquisition.
The pipeline is already running. SaaS & GCC come next.
Partners and clinics are sending us clients today. Phase II adds software licensing and the GCC.
Rawkure ships the meal. NEO-OS decides what goes in it.
NEO-OS tags, a specialist verifies, a partner kitchen cooks. Shown: our specialist screen, on a founder’s profile. The meal business joins Neotrium in this round.
A $15B+ market. We size to real buyers.
Not the whole market. The wealthy, health-conscious people who already buy premium. The UAE is the base. The GCC is the upside.
The $1.3M proves the UAE. The same OS then travels.
Priced on the UAE plan only. Prevention and personalised care are now UAE policy. We turn both into a daily plate.
Two founders. One operating system. Clinical depth behind it.
Mustafa Maghraby
Mariam Hourani
Fund the acceleration. Not the survival.
Tech & IP
CTO, ML engineer, cloud and AI.
Team
Founders, plus an in-house doctor who signs every report.
Abu Dhabi Kitchen
Site, rent and 4 chefs.
Growth & Reserve
Marketing, legal, a 5% buffer and cash beyond month 18.